Pay-Per-Click (PPC) Case Studies & Campaign Results
These pay-per-click (PPC) case studies show how I have used Google Ads, TikTok, and other paid channels to generate leads, grow audiences, and improve campaign efficiency.
Open any case study below to review the setup, optimisation choices, and the resulting numbers.
Google Ads Campaigns
Google Ads-led work focused on qualified demand, cleaner conversion tracking, and stronger reporting discipline.
Paid Social Campaigns
Campaigns across TikTok, Instagram, and Facebook designed for audience growth, direct-response call generation, launch support, and efficient awareness building.
248 New Followers in 5-Day TikTok Sprint
A targeted TikTok sprint generated 248 followers in five days from NGN 4,750 spend. Cost per follower stayed around NGN 22-28 with strong post-campaign engagement.
TSI Edutech Brand Awareness Campaign
A multi-platform awareness campaign across Instagram, TikTok, and Facebook generated 340+ followers and 7,000+ TikTok impressions. Total spend stayed at NGN 6,000.
NerdbugHQ TikTok Video Views Campaign
A one-day TikTok Promote awareness campaign beat its target by 4 percent on a NGN 1,000 budget and contributed to 7,801 cumulative video views plus 152 new followers.
NerdbugHQ TikTok Call-Now Lead Generation
Two TikTok Promote call-now campaigns generated 70 phone-call button clicks at a blended NGN 27.73 CPC from NGN 1,941.02 total spend.
Consultancy
Advisory work for businesses that need a clearer paid-media plan before deciding what to scale next.
Ready to Scale Your PPC Campaigns?
If you want a clearer paid-media plan, I can review your current campaigns and show you where the next gains are likely to come from.
Talk to Me About Paid Media