1,310 Qualified Leads for SLC Marymount
This Google Ads lead-generation campaign focused on capturing qualified student inquiries for SLC Marymount, a Singapore-based client. Within roughly 1-2 months, it delivered 1,310 qualified leads through strategic keyword targeting, conversion optimisation, and disciplined remarketing.
The Challenge
SLC Marymount needed to scale student inquiries quickly while keeping cost per lead under control. The account had to stay commercially clear without losing message consistency or budget discipline.
My Solution
I implemented a Google Ads structure with high-intent keyword clusters, conversion tracking for forms and phone calls, display remarketing, and ongoing bid optimisation tied to lead quality rather than click volume alone.
Key Results & Metrics
Total Leads
1,310
Qualified student inquiries
Campaign Duration
1-2 Months
Single client campaign
Market
Singapore
Singapore-based client
Cost Efficiency
Optimised
Below industry benchmarks
Campaign Overview
The campaign delivered 1,310 qualified leads for SLC Marymount, a Singapore-based client, within roughly 1-2 months. Every lead was tracked from initial click to form submission or phone inquiry, making the reporting transparent and the budget decisions easier to defend.
Key Highlights
Methodology & Approach
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