INTERNATIONAL SEO EXPERT WITH A DIFFERENCE

On-page search engine optimization is about making each page as relevant as possible for the keywords you're targeting.

And this is where I see the most mistakes. Let me give you an example: I was doing a consultation for a tech company, and I looked at their header tag structure. They had H4s and H3s at the start of the page. Then H1s and H2s at the end.

That's like writing a book where you put chapter titles at the end of each chapter. It confuses readers, and it confuses Google.

Links are still one of Google's top ranking factors. But link building in 2025 is not what it was in 2015.

Here's a story: I was working with an eCommerce store, and they wanted to rank for competitive keywords fast. Someone told them about Fiverr—you could buy 100 backlinks for $5. Sounded great, right?

No.

Those links? They came from spam sites, random blog comments, and link farms. Within weeks, Google penalized the site. Their rankings tanked. Traffic disappeared. And fixing that mess takes months longer than if we'd just done it right from the start.

As an SEO expert, let me be very clear about something: AI-generated content is a problem.

I've seen so many businesses try to replace their writers with ChatGPT or whatever tool. And every single time, it backfires. The content is fluffy. It says a lot of words without actually saying anything. And Google can detect it.

When you publish AI content without human review and editing, Google can penalize your site . I've watched sites lose 60%, 80%, even 90% of their organic traffic because they tried to game the system with mass-produced AI content.

Local SEO services are critical if you have a physical location or serve a specific geographic area.

I've worked with businesses in over 60 countries across six continents, so I've seen how local SEO works in wildly different markets—from Lagos to London to Singapore.

I've helped businesses rank for "[service] near me" searches, which are huge for local visibility. And the best part? Local SEO is usually less competitive than national SEO, so you can see results faster.

As a WordPress SEO specialist, I've been working with WordPress for over four years, and I've seen some sites that made me shake my head.

I once consulted for a Singapore business using DIVI theme. They'd built this beautiful site, hired designers, spent a ton of money. But when I looked under the hood? The SEO was a disaster. Their homepage was loading at 8 seconds. They had no proper title tags. Their images were massive and not optimized. Almost half of their website was basically invisible to Google.

Enterprise SEO is different. You're dealing with thousands of pages, complex site structures, multiple teams, and high stakes.

I've helped brands migrate thousands of URLs without traffic loss. I've built content workflows that produced consistent results across multiple markets. And I've worked on sites where a 1% improvement in conversion rate meant millions in revenue.