Interested About Me?
Muyiwa
Adekojede
Personal Life
Look, I didn't wake up one day and decide to become a Search Engine Optimization (SEO) guy just because it sounded cool. The story's more interesting - and it's why I approach digital marketing differently than most consultants you'll meet.
I graduated from the University of Lagos with a degree in Social Work. Yeah, I know - that's not the typical path to SEO. But here's what you learn studying social work: how people think, how they make decisions, what motivates behavior. Turns out those are exactly the skills you need for effective SEO and paid advertising.
That's where I fell in love with writing. Not the fluffy kind - the kind that gets results. The kind that gets people clicking. Because, I, for one, knows to get people to actually buy in on anything, you need a good copy, an undenaible ads campaign and the necessary knowledge of advertising strategies.
So I did what anyone obsessed would do: I dove in. Completely. Read many and everything I could find. Took count less online courses and problem/solution driven mentorship from the best of the best in the SEO and SEM field, in person of Barry Adams, Racheal Baker, Mark-william Cooks, and even from life-changing orgs like the The Freelance Coalition for Developing Countries (FCDC).
And because I learned to understand the essense of academic in all things, in this case, marketing (consumer behavior and quantitative research), I don't just implement tactics. Look for what has been done to back each and every knowledge I come across. Moreso, I seek to understand why they work and how to adapt them when they don't. That's the difference.
From there, I launched into SEO writing. Some company in India needed content. I took the gig. Then I kept taking gigs - School of Language and Communication (SLC), Pearl Lemon Group, and more. Each one teaching me something new. How search engines work. How to build backlinks that actually move rankings. How to write content that ranks and converts.
At one point, I ran digital marketing for a company where I learned the truth nobody tells you: most businesses waste money on SEO and paid ads because they don't understand how to measure what's working. Fancy reports? Sure. Actual results tied to revenue? Rarely.
So I did what anyone obsessed would do: I took the next few years seriously to further engross myself in SEO, SEM, and Socials to fully tests what actually WORKS and doesn't.
After the latter endeavour, I decided to study consumer behavior, attribution, and performance marketing formally and I have being doing that so far. Wrote research papers on how people make purchasing decisions. Seeking to get published. Taught marketing courses at university level - 500+ students across statistics, online marketing, and advertising.
Here's something you should know about me if you're going to write, you better get your facts straight. Always.
Education
I graduated from the University of Lagos with a Bachelor of Science in Social Work.
Went about taking the classes about: psychology and behavior, people's decision-making, research methods - all the things that matter when you're trying to convince someone to click, buy, or convert.
But I didn't stop there.
I took training from everywhere:
- Mark-william Cook's full course on Search Engine Optimization (turned out to be the most complete SEO training, for me )
- Copywriting course by Neville Medhora
- Technical SEO Certification from Blue Array
- Google Digital Marketing Certification from Google
Brief Work History
Alright, so here's what I've actually done:
Writing: Started as SEO writer. Lots of companies. Learned content strategy, keyword targeting, meta optimization. Built portfolio of published work across industries - gaming, SaaS, e-commerce, local services.
SEO Specialist & Head of Link Building at Pearl Lemon Group: Managed campaigns generating millions in monthly organic traffic. Built link portfolios for international clients. Recovered sites from catastrophic backlink losses (1,212 links lost, recovered to net +37 with 156% traffic growth in 90 days). That one taught me crisis management and SEO recovery strategies nobody teaches in courses.
Academics: Taught marketing to 500+ students. Research on consumer decision-making, digital marketing performance, mobile payment adoption. Published papers. Supervised thesis projects. Because understanding why people buy is just as important as knowing how to rank.
Online Ads: I also work as an Ads Specialist for another brand in Asia (still ongoing). Google Ads, Meta, TikTok, X (Twitter) - multi-platform campaign management delivering qualified leads, not just clicks.
Artificial intelligence (AI): I've worked with clients across Artificial Intelligence (AI), softwares, health, cosmetics, gaming, diamonds, and watches. Still do. Actually, I love AI. I think AI are so good. In fact, in case you don't know, I am incurable lover of artificial intelligence.
What I'm Obsessed And Why
If someone had told me that at some point in my life I would look into programming, But I get it now.
I've seen why developers treat their work like art. Why they disappear into code for hours and don't even notice. Programming does that - puts you in this state where time vanishes and you're just there, fully locked in, going endlessly without wanting to stop. It's addiction. The good kind though.
Here's what got me hooked: I already knew how to spot problems. That's what understanding people teaches you - you see the gaps everywhere. Every single day. Problems all around.
So now I can take this coding addiction and marry it with solving actual problems. Build things that work. From the marketing world I'm in to other areas of work - specific to general
it's powerful as heaven for me. And I'm really happy I'm sticking with it. Check my Github if you want to see what I'm building.
Publications
I have a couple of publications in the pipeline as regards marketing. Hopefully they get accepted to journals soon than later.
Before now, here's what I have done in the past as relates to publication: tons of news and journalism pieces from my campus days. You can check out my work on TheCable, African Liberty, DataPhyte, TheGamer, Face2Face Africa, and Campus Reporter.
Successful Campaigns,
and Collaborations
While working as boss of Link Building, I worked with almost 20 clients of all sizes. From startups testing SEO for first time to established brands requiring aggressive campaigns.
Apart from that, one of my big wins was co-authoring a research paper that eventually achieved 1,000 leads. The research paper became top search result for target keywords, consistently ranking number one and generating qualified leads month after month.
Another success I've enjoyed was working for got more than 20M impressions in all the work engagements in all, like from ads clicks, organic traffic, social posts, and all.
Worked With
