Muyiwa Adekojede

About Muyiwa Adekojede

I run paid media with research discipline.

I am a PPC specialist and paid acquisition operator. I help teams fix what is wasting budget, tighten conversion paths, and report performance in a way that is easy to verify.

SEO, writing, research, and teaching still shape my thinking, but paid media is where I spend most of my execution time now.

Contact Muyiwa View Academic Work

Current focus

I run PPC and paid acquisition work across Google Ads, Meta, TikTok, and adjacent channels.

Supporting foundations

SEO, writing, research, and teaching still shape how I make decisions and explain strategy.

How I work

I keep communication direct, reporting clear, and decisions tied to evidence you can inspect.

Muyiwa Adekojede — Based in Lagos, working internationally
I work with teams that need cleaner acquisition systems, better measurement, and decisions that can hold up under review.

Background

How the path shaped the work.

This is the sequence that matters most for context: where I started, what changed, and what now drives how I execute.

How I got here

I studied social work at the University of Lagos. That background taught me to pay attention to behaviour, context, and decision-making before I ever touched paid media.

I moved from writing into SEO delivery, then into campaign execution and paid acquisition. That route was not conventional, but it made my strategy work more grounded and practical.

What I focus on now

Most of my day-to-day work now sits in PPC, campaign management, measurement, and performance reporting.

SEO still matters in my process, but paid media is where I spend the most execution time.

What keeps the work sharp

Research and teaching keep me rigorous. They force me to justify assumptions and explain decisions clearly.

Writing helps for the same reason. If I cannot explain a campaign decision in plain language, I keep working until I can.

Selected experience

Where I have done the work, and what that work required.

I work across paid media execution, academic research, teaching, and search foundations. Each part strengthens how I plan, launch, and evaluate campaign performance.

Paid acquisition and campaign management

I build and run paid campaigns with cleaner structure, tighter conversion paths, and reporting that shows what to do next.

Teaching and academic research

I have taught 500+ students while developing research in consumer behaviour, digital marketing performance, and payment adoption.

SEO specialist and link-building leadership

At Pearl Lemon Group, I handled SEO delivery, built international link programmes, and worked on recovery after major link loss.

SEO writing and content strategy

I started in SEO writing across gaming, SaaS, e-commerce, and local services, which shaped how I map intent and commercial outcomes.

Evidence

Credentials, training, and writing in one place.

If you want to verify fit before reaching out, this gives you the fastest view of my current paid-media credentials and the foundation that supports them.

Certifications

Google Ads Search Certification
Google Ads Display Certification
Google Ads Video Certification
Google Ads Measurement Certification
AI-Powered Performance Ads Certification
Microsoft Advertising Certified Expert

View Google Ads certifications View Microsoft badges

Foundational training

Coursera coursework in copywriting and digital marketing
Blue Array Technical SEO Certification
Mark Williams-Cook SEO training
HubSpot Inbound Marketing Certification
HubSpot Content Marketing Certification
Entity SEO for Content Writers by Dixon Jones

Selected writing

Some of my public writing sits in journalism and digital publishing while the research work continues in parallel.

TheCable African Liberty DataPhyte TheGamer Face2Face Africa Campus Reporter

How I think

I stay close to code and AI because they improve execution quality.

Programming helps me close workflow gaps faster. It lets me build practical tools for reporting, analysis, and campaign operations instead of waiting on workarounds.

AI matters to me for the same reason. I use it to speed up reasoning and delivery while keeping the decision logic strict.

Browse my GitHub work

Proof

The evidence sits across campaigns, teaching, and public-facing writing.

These numbers and organisations do not tell the full story, but they do show the range and depth of what I have delivered.

20+
client brands and growth engagements across paid media and adjacent search work: 500+
students taught across marketing, analytics, and advertising topics: 20M+
combined impressions generated across campaigns, content, and broader performance work

Selected organisations

Next step

If the way I work matches what you need, reach out and I will respond directly.

If you want more academic background first, you can review that route before contacting me.

Explore academic work

Get in Touch