Muyiwa Adekojede
Google Ads Certified Specialist

Google Ads Management That Actually Drives ROI

0.0x Average ROAS
$0 Cost Per Lead
0.0x ROAS Local Biz

I manage Google Ads for businesses that need qualified leads or revenue, not just more clicks on a dashboard.

Good performance comes from disciplined account structure, search-intent alignment, conversion tracking, landing-page fit, and ongoing pruning of wasted spend.

This page shows how I approach setup, optimization, reporting, and the kinds of Google Ads work I take on for international clients.

Get StartedIf Your Ads Are Spending but Not Converting, Let's Talk

What's Included in Google Ads Management

Professional Google Ads management covers everything from initial campaign strategy to ongoing optimization. Here's exactly what you get:

Campaign Strategy & Setup

  • Competitor analysis and market research
  • Keyword research targeting high-intent search queries
  • Campaign structure design (Search, Display, Shopping, Performance Max)
  • Ad group organization by search intent
  • Conversion tracking setup (Google Tag Manager, GA4 integration)
  • Negative keyword lists to eliminate wasted spend

Why It Matters: Proper setup determines whether your campaign profits or bleeds budget. Most businesses skip this step and wonder why ads don't convert.

Ad Creation & Copywriting

  • Responsive search ads with multiple headline and description variations
  • Call-only ads for phone lead generation
  • Ad extensions (sitelinks, callouts, structured snippets)
  • Landing page recommendations for conversion optimization
  • A/B testing different ad angles and value propositions
  • Ad copy aligned with search intent (informational, commercial, transactional)

Why It Matters: Your ad copy is competing against 3-7 other ads for the same click. Generic ads lose. Benefit-focused, specific ads win.

Targeting & Audience Management

  • Geographic targeting (countries, cities, radius targeting)
  • Demographic targeting (age, gender, household income)
  • Audience segments (in-market, affinity, custom intent)
  • Remarketing campaigns for previous website visitors
  • Customer match audiences from email lists
  • Similar audiences based on your best customers

Why It Matters: Showing ads to the wrong people wastes budget. Precise targeting means your ads reach people ready to buy, not browsers.

Bid Management & Optimization

  • Smart bidding strategies (Target ROAS, Target CPA, Maximize Conversions)
  • Manual bid adjustments based on performance data
  • Device bid adjustments (mobile, desktop, tablet)
  • Location bid adjustments for high-performing regions
  • Time-of-day bid adjustments for peak conversion hours
  • Seasonal bid strategy adjustments

Why It Matters: Bidding too high kills profitability. Bidding too low kills volume. Strategic bid management balances both for maximum ROI.

Performance Tracking & Reporting

  • Weekly performance monitoring (impressions, clicks, conversions, ROAS)
  • Monthly detailed reports with insights and recommendations
  • Conversion tracking verification and troubleshooting
  • Call tracking for phone lead attribution
  • E-commerce tracking for online sales
  • Lead quality analysis (not just volume)

Why It Matters: If you can't measure it, you can't improve it. Transparent reporting shows exactly where your budget goes and what ROI you're getting.

Ongoing Optimization

  • Search query analysis and negative keyword additions
  • Ad copy testing and refinement
  • Landing page conversion rate optimization recommendations
  • Budget reallocation to best-performing campaigns
  • New keyword opportunities identification
  • Competitor strategy monitoring and response

Why It Matters: Google Ads campaigns aren't "set and forget." Continuous optimization is what separates profitable campaigns from budget drains.

How Google Ads Management Works

Simple process. No surprises. Transparent communication every step.

1

Discovery Call (30 Minutes)

I'll discuss your business goals, target customers, current advertising (if any), budget, and success metrics with you. I'll tell you honestly if Google Ads is the right channel for your business model.

2

Strategy & Setup (Week 1-2)

I conduct competitor research, build keyword lists, structure campaigns, create ads, set up conversion tracking, and configure targeting. You approve everything before launch.

3

Campaign Launch

Campaigns go live. Initial data collection phase begins (typically 7-14 days). I monitor closely for technical issues, tracking problems, or early optimization opportunities.

4

Optimization Cycle (Ongoing)

Weekly performance reviews. A/B testing new ad variations. Bid adjustments based on data. Negative keyword additions. Budget reallocation to winners. Monthly detailed reports showing what's working and what's next.

5

Scale or Pivot

Once I identify winning campaigns, I scale budget strategically. If something isn't working, I pivot quickly rather than wasting money hoping it improves.

Every Ad Account Tells a Different Story

If your ads are spending but not converting, or if you're not sure whether Google Ads is even the right channel for your business — I'd genuinely love to hear what's been happening. No pitch, no pressure. Just an honest conversation about what might actually work for you.

Let's Talk About Your Ads

Who This Service Is For

Google Ads management works best for:

  • E-commerce businesses selling products online with healthy profit margins
  • Local service businesses (plumbers, lawyers, contractors) needing phone leads and booked appointments
  • B2B companies targeting decision-makers with high-value products/services
  • SaaS companies needing qualified trial signups and demo bookings
  • Professional services (consulting, agencies, coaches) selling expertise

Not a Good Fit For:

  • ×Businesses where customer acquisition cost would exceed the profit per sale
  • ×Products/services people don't actively search for
  • ×Brand-new businesses with no validated product-market fit

Google Ads Case Studies

Real results from actual campaigns I've managed:

SLC Marymount Google Ads leads

SLC Marymount - 1,310 Qualified Leads

Generated qualified student inquiries for degree programs using targeted PPC marketing, conversion tracking, display remarketing, and ongoing optimisation for a Singapore-based education client.

Total Leads1,310
PlatformGoogle Ads
MarketSingapore
StatusActive
View Full Case Study →
View All Case Studies

My Google Ads Certifications

Each badge links to its individual verifiable credential in my Skillshop wallet.

Platforms & Campaign Types

I manage campaigns across all Google Ads platforms:

Google Search Ads

Text ads appearing when people search your target keywords. Best for high-intent customer acquisition.

Google Display Network

Visual ads across 2 million websites. Best for remarketing and brand awareness.

Google Shopping Ads

Product listings with images and prices. Best for e-commerce with product feeds.

YouTube Ads

Video ads before/during YouTube videos. Best for engagement and brand building.

Performance Max Campaigns

AI-driven campaigns across all Google properties. Best for maximum reach with automation.

Google Local Services Ads

Pay-per-lead model for service businesses. Best for local contractors, lawyers, healthcare.

Frequently Asked Questions

Common questions about Google Ads management and what to expect

Ready for Profitable Google Ads?

If Google Ads is already running, I can review the account and show you where performance is being lost.

If you are starting from scratch, I will tell you whether Google Ads is the right acquisition channel for your offer before you commit budget.

Book a free consultation if you want a clear view of the account, the opportunity, and the tradeoffs.

Book Free ConsultationView Case Studies