Paid Media Planning for ẸṢỌ́ARÁMI
This planning engagement provided ẸṢỌ́ARÁMI with strategic guidance on how to structure and scale paid media more efficiently. The work focused on platform selection, budget allocation, campaign structure, and revenue-facing measurement.
The Challenge
ẸṢỌ́ARÁMI needed to reduce acquisition waste and decide which platforms deserved more budget. The brief was strategic rather than purely executional.
My Solution
I audited the existing advertising approach, reviewed platform fit, recommended a stronger budget allocation model, and delivered a step-by-step plan for cleaner campaign structure and more defensible optimisation decisions.
Key Results & Metrics
Service Type
Consultancy
Strategic advisory
Focus Area
Revenue Growth
Sales optimisation
Deliverables
Strategy Plan
Implementation guide
Outcome
Optimised
Campaign efficiency improved
Campaign Overview
The planning work clarified where spend should go, how campaigns should be structured, and what needed to change before scaling further. The result was a more coherent advertising plan rather than more activity for its own sake.
Key Highlights
Methodology & Approach
Ready to Achieve Similar Results?
If you want a paid-media setup with this level of care, I can review your current campaigns and recommend the right next step.
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