TSI Edutech Brand Awareness Campaign
This multi-platform awareness campaign for TSI Edutech delivered 340+ followers and 7,000+ impressions from TikTok alone with only NGN 6,000 in ad spend. TikTok produced the strongest performance, while Instagram and Facebook supported broader visibility.
Campaign Results Videos
TSI Edutech TikTok campaign results
The Challenge
TSI Edutech needed to build brand awareness and a credible social presence across multiple platforms with a limited budget. The challenge was expanding reach without letting costs drift upward across channels.
My Solution
I built a platform-specific paid-social setup with creative adapted to each channel, tighter audience targeting for education-interested segments, and daily budget reallocation toward the strongest performing platform.
Key Results & Metrics
Followers Gained
340+
From TikTok ads alone
Impressions
7,000+
TikTok reach
Total Ad Spend
NGN 6,000
Highly cost-efficient
Platforms
3 Channels
Instagram, TikTok, Facebook
Campaign Overview
The campaign delivered strong awareness results on a constrained budget. TikTok handled the heaviest lifting, but the overall setup established a clearer social footprint across Instagram, TikTok, and Facebook without losing cost discipline.
Key Highlights
Methodology & Approach
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