NerdbugHQ TikTok Call-Now Lead Generation
This NerdbugHQ case study covers two TikTok Promote campaigns using the call-now objective. Together they generated 70 call button clicks from NGN 1,941.02 spend, producing a blended NGN 27.73 cost per click and a combined 2.15 percent click-through rate.
Campaign Results Videos
NerdbugHQ TikTok call-now campaign results
The Challenge
NerdbugHQ needed more than passive reach. The goal was to test whether TikTok Promote could move viewers from content discovery into direct business contact, using a call-only action instead of a website visit or general awareness goal.
My Solution
I ran two separate TikTok Promote campaigns on the same creative using the more-phone-calls objective, then compared cost per click, click-through rate, and delivery efficiency between the two runs. That made it possible to measure whether iterative paid-social testing could improve direct-response performance over time.
Key Results & Metrics
Call Button Clicks
70
Across two campaigns
Blended CPC
NGN 27.73
Combined call-click cost
Combined CTR
2.15%
Video views to call clicks
Efficiency Change
-16.1%
Lower CPC in campaign B
Campaign Overview
The stronger proof here is not reach, but intent. Across two TikTok Promote call-now campaigns, NerdbugHQ generated 70 direct call button clicks at a blended NGN 27.73 CPC. The second campaign outperformed the first, lowering CPC by 16.1 percent and lifting CTR from 1.87 percent to 2.48 percent, which makes this a cleaner direct-response case study than a generic awareness result.
Key Highlights
Methodology & Approach
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