Online Ads Campaign Results
These examples show how I use paid search and paid social campaigns to generate qualified leads, build audience momentum, and improve performance across multiple platforms.
1,310 Qualified Leads in 1-2 Months
SLC Marymount | Google Ads Lead Generation
The Challenge
SLC Marymount needed qualified student inquiries for its degree programs at scale while keeping paid acquisition commercially clear. Traditional organic marketing could not generate leads fast enough to fill enrollment slots.
My Solution
Built a multi-platform PPC strategy combining:
- • Google Search Ads - Branded and category keywords targeting high-intent searchers
- • Google Display Ads - Remarketing to site visitors with conversion tracking through Google Tag Manager
- • Campaign Segmentation - Dedicated keyword clusters and budget control to keep lead quality high
- • Conversion Tracking - Every form submission tracked and attributed to the right keyword
Results Delivered
1,310
Qualified Leads
₦648
Cost Per Lead
12 weeks
Campaign Duration
₦850K
Total Budget
Key Insights
- ✓ Cost-per-lead significantly below industry benchmarks (educational benchmarks average ₦150-₦300 CPL)
- ✓ Strong conversion rates from impression to inquiry - proving audience targeting accuracy
- ✓ Scalable framework for ongoing lead generation across Nigeria's major educational hubs
248 High-Quality Followers in 5 Days
TSI Educational | TikTok Ads Campaign
The Challenge
TSI needed rapid audience growth ahead of a major product launch. Traditional organic growth was too slow; they needed engaged followers who would see and respond to launch announcements. Vanity metrics weren't enough - they needed quality audience members, not just follower counts.
My Solution
Ran targeted TikTok ads campaigns with strategic focus on quality over quantity:
- • Creative Selection - Manually selected educational content, testimonials, and platform benefits
- • Audience Segmentation - Targeted by interests, demographics, and behavior patterns
- • Quality-First Approach - Focused on attracting engaged followers most likely to respond to product launch
- • Two-Sprint Strategy - Initial 5-day sprint (₦4,750), followed by tactical 1-day optimization (₦1,000)
Campaign Performance
TikTok Campaign Results - View all performance screenshots using the slider
Results Delivered
248
Total Followers
₦23.19
Cost Per Follower
5 days
Campaign Duration
₦5,750
Total Budget
Campaign Breakdown
Sprint 1 (5 Days)
• Budget: ₦4,750
• Followers: 213
• Cost/Follower: ₦22-₦28
• Status: High engagement verified post-campaign
Sprint 2 (1 Day)
• Budget: ₦1,000
• Followers: 35
• Cost/Follower: Optimized based on sprint 1 data
• Status: Tactical optimization sprint
Key Insights
- ✓ Proof of audience quality - high post-campaign engagement rates demonstrate followers were genuinely interested
- ✓ Ready audience for product launch announcements with immediate amplification potential
- ✓ Cost efficiency through quality targeting and creative optimization
Ready to Deliver Results Like These?
If you want this kind of campaign clarity and execution, I can map the channel mix, budget, and setup that make sense for your goals.