Teaching

Teaching & Mentorship

I teach marketing, statistics, and measurement through applied, student-centered sessions that connect theory to real business and research problems.

250+
students taught
150+
theses supervised
Recognised
by organisers, students and my department for the teaching

Where I have taught

Lagos, Nigeria, 2025

Inspire Polytechnic

Hands-on classes in search engine optimisation (SEO): getting a business found on Google and other search engines, and winning customers from it. We work on real websites on the projector, one practical step at a time.

Muyiwa Adekojede speaking to a hall filled with students at Inspire Polytechnic

Lagos, Nigeria, 2018 to 2024

University of Lagos

While I was studying at the University of Lagos, my supervisor asked me to teach final-year and postgraduate students how to analyse the data for their research. That meant using the Statistical Package for the Social Sciences (SPSS), a statistics program, and doing the calculations their projects needed.

The class

How I teach

Learn by doing

Methods are taught through real problems and real websites, not abstract formulas.

Understand why it works

We look at what actually causes a result, and how to check it, so decisions hold up.

Skills you can show

Students build practical projects they can talk about in interviews and use at work.

Help with your project

One-to-one guidance for students working on theses and research projects.

Talks and panels

September 2025 · Hosted by Good Signals

SEO Office Hours

A live panel with Success Olagboye, Jo Turnbull and Mike Chidzey, answering people's questions about getting their websites found on Google.