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Teaching & Mentorship

Dedicated to advancing quantitative literacy and research skills through applied, student-centered education that connects statistical theory to real-world marketing challenges.

500+ Students Mentored
Outstanding Instructor Award

Teaching Philosophy

Applied Learning

Quantitative methods taught through real-world problems, not abstract formulas

Causal Thinking

Emphasis on understanding causal mechanisms and research design principles

Practical Skills

Students develop portfolio-ready projects applicable to industry roles

Mentorship

Individual guidance and support for thesis development and research projects

Teaching Gallery

Online Marketing Lecture

Online Marketing Lecture

Teaching digital marketing concepts to students in an interactive classroom setting

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Teaching Videos

Marketing Research Lecture

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Marketing Research Lecture

Introduction to quantitative methods

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Teaching Slides

Ranking a Webpage with SEO and Tracking it with the Right Attribution Type and Tools

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Ranking a Webpage with SEO and Tracking it with the Right Attribution Type and Tools

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Speaking Engagements

Digital Marketing & SEO Masterclass

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Digital Marketing & SEO Masterclass

Comprehensive talk on online marketing strategies and implementation

2024

Book a Speaking Engagement

Available for talks on digital marketing, SEO, consumer behavior, and quantitative research methods.

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Courses Taught

Marketing Attribution & Analytics

Inspire Polytechnic, Lagos, Nigeria

August 2025–Present

Professional/Advanced

Design and deliver curriculum on multi-touch attribution modeling, marketing mix optimization, and causal inference in digital marketing.

Key Outcomes:

  • 95% student confidence increase in attribution analysis
  • Portfolio-ready projects for marketing analytics roles
  • Hands-on experience with real-world attribution challenges

Social Statistics I & II

University of Lagos, Department of Social Work

2019–2024

Undergraduate

Comprehensive quantitative methods training emphasizing causal thinking, research design, and applied statistical analysis.

Key Outcomes:

  • Supervised 50+ undergraduate theses
  • 92% thesis completion rate
  • Named 'Outstanding Statistics Instructor' (2024)

Teaching Impact

500+

Students Mentored

92%

Thesis Completion Rate

50+

Theses Supervised