Inspire Polytechnic, Lagos, Nigeria

Online marketing classes at Inspire Polytechnic

Hands-on classes in search engine optimisation (SEO): getting a business found on Google and other search engines, and winning customers from it. We work on real websites on the projector, one practical step at a time.

Classes ranged from a small classroom to a full hall.

5: classes recorded on this page
Aug to Nov: 2025, across different groups of students

August 2025

Two classes with the same group of students.

August 2025SEO

How Google reads a web page

With the BBC News and Domino's Pizza websites on the projector, we looked at how a page is put together so Google understands what it is about: the page title, the headings, and the links that connect one page to another (on-page optimisation and internal linking).

What we covered

What Google checks on a page before showing it in search results (ranking signals)
Why links between your own pages matter (internal linking)
How large websites like BBC News and Domino's Pizza structure their pages

Muyiwa Adekojede pointing at the BBC News homepage projected in class while explaining how pages link to each other — The BBC News homepage on the projector: how one page leads to the next.

Muyiwa Adekojede writing on the whiteboard beside the Domino's Pizza website projected in class — Domino's Pizza's website on the projector, with the checklist for a well-built page on the board.

A short clip from the class, with the BBC page on screen. Open in Google Drive

August 2025SEO

Getting a page onto Google, and measuring the visitors it brings

The second class with the same students. We built a page step by step around the words customers actually type into Google (keyword research), then looked at how to measure which efforts actually brought visitors (attribution).

What we covered

How Google decides which pages to show first, and how links from other websites help (PageRank and backlinks)
Finding the words your customers actually search for (keywords)
The steps to optimise one page so it can rank (on-page SEO)
Measuring where your visitors came from (attribution), and the tools that report it

The whole class, about an hour long. Watch on YouTube

Jump to a part of the recording

The slides used in this class, 22 slides. Open on SlideShare

October 2025

October 2025SEO

Why your business needs its own website, not only social media

What SEO means in plain terms, which search engines people actually use (Google and Bing), and why relying only on Instagram means building on a platform you do not own.

What we covered

The three areas of SEO: the page itself, your reputation on other websites, and the technical setup (on-page, off-page and technical SEO)
Where customers search, beyond Google
Why social media is one part of online marketing, not all of it (digital marketing channels)

Muyiwa Adekojede teaching a full class in a bright classroom — A full class for this session.

About three minutes from the class. Open in Google Drive

The slides for this group, October 2025. Open on SlideShare

November 2025

November 2025SEO

Getting a website address for your business

A full-hall class on the first step to being found online: choosing and buying a website address (domain name), the difference between a .com and a .ng address, and what it costs to keep it every year.

What we covered

What a website address is (domain name)
Choosing between .com and .ng for a Nigerian business
What it costs to renew your address every year

Muyiwa Adekojede speaking to a hall filled with students at Inspire Polytechnic — The hall was full for this class.

Muyiwa Adekojede answering a question from students in the main hall at Inspire Polytechnic — Taking questions from the room.

A short clip from the podium. Open in Google Drive

November 2025SEO

Helping Google find every page on your website

Using Ahrefs' own website as the example, we opened the file that lists every page on a website (the sitemap) and saw how submitting it to Google helps new pages get found quickly.

What we covered

What a sitemap is, and where to find yours
Submitting it to Google so new pages are found faster (indexing)

Muyiwa Adekojede pointing at a website's sitemap file projected on the classroom wall — Ahrefs' sitemap on the projector: the list of every page on the site.

About three minutes from the class. Open in Google Drive