Google Ads Management That Actually Drives ROI
Let's be honest: most businesses waste money on Google Ads.
They set up campaigns, watch the budget drain, see clicks coming in, and wonder why revenue isn't growing. The problem isn't Google Ads. The problem is how it's managed.
I provide Google Ads management services for international clients who need profitable customer acquisition, not just traffic. Every campaign is built around one goal: maximize return on ad spend while minimizing cost per acquisition.
No agency bloat. No inflated management fees. Just strategic paid search campaigns that turn ad budget into measurable revenue.
What's Included in Google Ads Management
Professional Google Ads management covers everything from initial campaign strategy to ongoing optimization. Here's exactly what you get:
Campaign Strategy & Setup
- Competitor analysis and market research
- Keyword research targeting high-intent search queries
- Campaign structure design (Search, Display, Shopping, Performance Max)
- Ad group organization by search intent
- Conversion tracking setup (Google Tag Manager, GA4 integration)
- Negative keyword lists to eliminate wasted spend
Why It Matters: Proper setup determines whether your campaign profits or bleeds budget. Most businesses skip this step and wonder why ads don't convert.
Ad Creation & Copywriting
- Responsive search ads with multiple headline and description variations
- Call-only ads for phone lead generation
- Ad extensions (sitelinks, callouts, structured snippets)
- Landing page recommendations for conversion optimization
- A/B testing different ad angles and value propositions
- Ad copy aligned with search intent (informational, commercial, transactional)
Why It Matters: Your ad copy is competing against 3-7 other ads for the same click. Generic ads lose. Benefit-focused, specific ads win.
Targeting & Audience Management
- Geographic targeting (countries, cities, radius targeting)
- Demographic targeting (age, gender, household income)
- Audience segments (in-market, affinity, custom intent)
- Remarketing campaigns for previous website visitors
- Customer match audiences from email lists
- Similar audiences based on your best customers
Why It Matters: Showing ads to the wrong people wastes budget. Precise targeting means your ads reach people ready to buy, not browsers.
Bid Management & Optimization
- Smart bidding strategies (Target ROAS, Target CPA, Maximize Conversions)
- Manual bid adjustments based on performance data
- Device bid adjustments (mobile, desktop, tablet)
- Location bid adjustments for high-performing regions
- Time-of-day bid adjustments for peak conversion hours
- Seasonal bid strategy adjustments
Why It Matters: Bidding too high kills profitability. Bidding too low kills volume. Strategic bid management balances both for maximum ROI.
Performance Tracking & Reporting
- Weekly performance monitoring (impressions, clicks, conversions, ROAS)
- Monthly detailed reports with insights and recommendations
- Conversion tracking verification and troubleshooting
- Call tracking for phone lead attribution
- E-commerce tracking for online sales
- Lead quality analysis (not just volume)
Why It Matters: If you can't measure it, you can't improve it. Transparent reporting shows exactly where your budget goes and what ROI you're getting.
Ongoing Optimization
- Search query analysis and negative keyword additions
- Ad copy testing and refinement
- Landing page conversion rate optimization recommendations
- Budget reallocation to best-performing campaigns
- New keyword opportunities identification
- Competitor strategy monitoring and response
Why It Matters: Google Ads campaigns aren't "set and forget." Continuous optimization is what separates profitable campaigns from budget drains.
How Google Ads Management Works
Simple process. No surprises. Transparent communication every step.
Discovery Call (30 Minutes)
We discuss your business goals, target customers, current advertising (if any), budget, and success metrics. I'll tell you honestly if Google Ads is the right channel for your business model.
Strategy & Setup (Week 1-2)
I conduct competitor research, build keyword lists, structure campaigns, create ads, set up conversion tracking, and configure targeting. You approve everything before launch.
Campaign Launch
Campaigns go live. Initial data collection phase begins (typically 7-14 days). I monitor closely for technical issues, tracking problems, or early optimization opportunities.
Optimization Cycle (Ongoing)
Weekly performance reviews. A/B testing new ad variations. Bid adjustments based on data. Negative keyword additions. Budget reallocation to winners. Monthly detailed reports showing what's working and what's next.
Scale or Pivot
Once we identify winning campaigns, we scale budget strategically. If something isn't working, we pivot quickly rather than wasting money hoping it improves.
Google Ads Management Pricing
Transparent pricing. No hidden fees. No percentage-of-spend gouging.
Monthly Management Fee
for campaigns up to $000 ad spend
For detailed pricing across all budget tiers, visit the pricing page.
Get StartedWhat's NOT Included:
- • Your actual Google Ads budget (you pay Google directly)
- • Landing page development (I provide recommendations)
- • Creative assets like videos or professional photos
Who This Service Is For
Google Ads management works best for:
- E-commerce businesses selling products online with healthy profit margins
- Local service businesses (plumbers, lawyers, contractors) needing phone leads and booked appointments
- B2B companies targeting decision-makers with high-value products/services
- SaaS companies needing qualified trial signups and demo bookings
- Professional services (consulting, agencies, coaches) selling expertise
Not a Good Fit For:
- ×Businesses with profit margins under 30% (ads won't be profitable)
- ×Products/services people don't actively search for
- ×Brand-new businesses with no validated product-market fit
- ×Extremely limited budgets (under $500/month ad spend)
Google Ads Case Studies
Real results from actual campaigns I've managed:
SLC Marymount - 1,310 Qualified Leads
Generated qualified student inquiries for degree programs using targeted SEM marketing, conversion tracking, display remarketing, and geo-targeting across Lagos, Abuja, and Port Harcourt.
Platforms & Campaign Types
I manage campaigns across all Google Ads platforms:
Google Search Ads
Text ads appearing when people search your target keywords. Best for high-intent customer acquisition.
Google Display Network
Visual ads across 2 million websites. Best for remarketing and brand awareness.
Google Shopping Ads
Product listings with images and prices. Best for e-commerce with product feeds.
YouTube Ads
Video ads before/during YouTube videos. Best for engagement and brand building.
Performance Max Campaigns
AI-driven campaigns across all Google properties. Best for maximum reach with automation.
Google Local Services Ads
Pay-per-lead model for service businesses. Best for local contractors, lawyers, healthcare.
Frequently Asked Questions
How much budget do I need for Google Ads?+
Minimum $500/month ad spend for meaningful data and results. Ideal starting budget: $1,000-$3,000/month depending on industry competition and cost-per-click rates.
How long before I see results?+
Initial data collection: 7-14 days. Measurable results (leads, sales): 30-60 days. Optimal performance: 90+ days with continuous optimization. Google Ads isn't overnight magic - it's strategic, data-driven growth.
Do you guarantee specific results or ROI?+
No ethical Google Ads specialist guarantees specific results because too many variables are outside our control (your offer, pricing, landing page, competition). I guarantee strategic management, transparent reporting, and continuous optimization toward your goals.
What if the campaigns don't work?+
If after 60 days we're not seeing positive trends toward your target metrics, I'll recommend either pivoting strategy or pausing campaigns. I won't take your money month after month on underperforming campaigns.
Do I pay Google directly or through you?+
You pay Google directly via your own Google Ads account. My management fee is separate. This ensures you own your account data and aren't locked into any vendor.
Can you work with my existing campaigns or do we start fresh?+
Both. I can audit existing campaigns and optimize them, or build new campaigns from scratch. Many clients benefit from fresh campaigns with proper structure rather than fixing broken legacy setups.
Do you work with businesses in [my industry]?+
I've managed campaigns across e-commerce, professional services, local services, SaaS, health/wellness, education, and more. If people search for what you sell, Google Ads can work. Book a free consultation to discuss your specific industry.
Ready for Profitable Google Ads?
If you're tired of wasting ad budget on campaigns that don't convert, let's talk.
I specialize in Google Ads management for international clients (US, UK, Canada, Australia, and beyond) who need measurable ROI, not vanity metrics. No agency overhead. No inflated retainers. Just strategic paid search management that scales your revenue.
Book a free 30-minute consultation and I'll review your current advertising (if any), identify opportunities, and give you an honest assessment of whether Google Ads makes sense for your business.