1,310 Qualified Leads for SLC Marymount
This comprehensive lead generation campaign focused on capturing qualified student inquiries for SLC Marymount's degree programs across Nigeria's major markets. Through strategic keyword targeting, conversion optimization, and geo-specific campaigns, I delivered over 1,310 qualified leads.
The Challenge
SLC Marymount needed to scale student inquiries across multiple cities (Lagos, Abuja, Port Harcourt) while maintaining low cost-per-lead. The challenge was creating relevance across different regional audiences with varying educational interests and budgets.
My Solution
I implemented a multi-city Google Ads strategy with: - Location-specific ad groups and landing pages - Conversion tracking for form submissions and phone calls - Display remarketing to re-engage interested prospects - Continuous bid optimization based on lead quality metrics - A/B testing of ad copy and CTAs for different regions
Key Results & Metrics
Total Leads
1,310
Qualified student inquiries
Lead Quality
High
Strong conversion to enrollment
Geographic Reach
3 Cities
Lagos, Abuja, Port Harcourt
Cost Efficiency
Optimized
Below industry benchmarks
Campaign Overview
The campaign successfully delivered 1,310 qualified leads across three major Nigerian cities. Each lead was tracked from initial click through to form submission or phone inquiry, ensuring transparent ROI reporting. The multi-location approach allowed for city-specific messaging and budget allocation, with stronger performers receiving increased investment throughout the campaign.
Key Highlights
Methodology & Approach
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