Facebook Ads & Google Ads Management for Nigerian Businesses
Here's the truth about online advertising in Nigeria: most businesses waste money on Facebook ads and Google ads because they don't know how to target properly, write compelling copy, or measure what's actually working.
You see competitors running ads. You try to copy them. Budget disappears. Sales don't come. You wonder if online advertising even works in Nigeria.
It works. But only when managed strategically.
I'm a Facebook ads manager and Google Ads specialist serving Nigerian businesses in Lagos, Abuja, Port Harcourt, and across Nigeria. I help small businesses, startups, and growing companies get more customers online through affordable, ROI-focused advertising campaigns on Facebook, Instagram, Google, and TikTok.
No agency overhead. No inflated retainers. Just professional social media advertising that brings customers to your business.
Advertising Platforms We Manage
Professional campaign management across all major advertising platforms:
Facebook & Instagram Ads Management
Facebook and Instagram remain the most effective advertising platforms for Nigerian businesses. Why? Because that's where your customers spend their time.
What We Do:
- Facebook ads campaign setup and optimization
- Instagram advertising for product promotion
- Meta Ads Manager configuration and tracking
- Audience targeting (demographics, interests, behaviors)
- Ad creative design and copywriting
- Conversion tracking and performance reporting
Best For: E-commerce stores, local services, events, product launches, brand awareness
Pricing: Starting at ₦120,000/month management fee + your ad budget
Google Ads Management (Search & Display)
When people in Nigeria search for products or services you offer, Google Ads puts you at the top of search results. Immediate visibility for high-intent customers.
What We Do:
- Google Search Ads targeting commercial keywords
- Google Display Network for remarketing
- Google Shopping Ads for e-commerce
- Call-only ads for service businesses
- Conversion tracking and ROI measurement
- Monthly performance optimization
Best For: Service businesses (lawyers, plumbers, consultants), e-commerce, B2B companies
Pricing: Starting at ₦150,000/month management fee + your ad budget
TikTok Advertising Services
TikTok isn't just for entertainment. Nigerian brands are using TikTok ads to reach younger audiences (18-35) with video content that converts.
What We Do:
- TikTok ads campaign setup
- Video ad creative strategy
- Audience targeting and optimization
- Conversion tracking
- Performance reporting
Best For: Fashion brands, cosmetics, food businesses, youth-focused products
Pricing: Starting at ₦100,000/month management fee + your ad budget
X (Twitter) Ads for Nigerian Businesses
Twitter (now X) advertising works well for Nigerian businesses targeting professionals, tech community, and news-engaged audiences.
What We Do:
- Promoted tweets and trends
- Follower campaigns
- Website click campaigns
- Engagement optimization
Best For: Tech companies, news/media, professional services, B2B
Pricing: Starting at ₦80,000/month management fee + your ad budget
Why Nigerian Businesses Work With Us
Affordable Pricing for Small Businesses
Most digital marketing agencies in Lagos charge ₦300,000-₦500,000/month just for management fees. That's before your actual ad budget.
We charge 40-50% less than typical agencies because we operate as a lean freelance operation - no expensive office rent in Lekki, no bloated agency overhead.
Our Pricing: ₦80,000-₦150,000/month management fee depending on platform and campaign complexity. You control your ad budget and pay platforms directly.
Understanding of Nigerian Market
We understand Nigerian consumer behavior, payment preferences, and what actually converts in this market:
- Mobile-first campaigns (90%+ of Nigerians access internet via mobile)
- Payment flexibility (bank transfer, card, mobile money)
- Trust-building messaging (addressing "is this real?" skepticism)
- Local language and cultural references where appropriate
- Pricing strategies for Nigerian purchasing power
This isn't copy-paste strategies from US marketing courses. This is what works in Lagos, Abuja, and across Nigeria.
Transparent Reporting
You see exactly where your money goes:
- Weekly performance snapshots (impressions, clicks, conversions)
- Monthly detailed reports with insights
- Access to ad accounts (you own your data)
- Real-time performance dashboards
- Clear explanations of what's working and what's not
No hiding behind vague metrics or "brand awareness" excuses when sales don't come.
Quick Setup & Launch
Most agencies take 3-4 weeks to launch campaigns. We launch in 5-7 days:
Day 1-2: Strategy call, competitor research, targeting planning
Day 3-4: Campaign setup, ad creative, conversion tracking
Day 5-6: Client review and approval
Day 7: Launch and monitor
Nigerian businesses need customers now, not "in a few weeks." We move fast.
Affordable SEM Pricing for Nigerian Businesses
Transparent pricing. No hidden fees. You pay us for management, and you pay Facebook/Google directly for ads.
Starter Package
Monthly Management Fee
Recommended Ad Budget: ₦100,000-₦300,000/month
Platforms: Choose 1 (Facebook/Instagram OR Google Ads OR TikTok)
Includes:
- Campaign setup and optimization
- Weekly monitoring
- Monthly reporting
- WhatsApp support
Best For: Small businesses testing online advertising
Get StartedGrowth Package
Monthly Management Fee
Recommended Ad Budget: ₦300,000-₦800,000/month
Platforms: Choose 2 platforms (e.g., Facebook + Google)
Includes:
- Multi-platform campaign management
- Advanced targeting strategies
- Bi-weekly optimization calls
- Detailed monthly reports
- Priority support
Best For: Growing businesses scaling customer acquisition
Get StartedProfessional Package
Monthly Management Fee
Recommended Ad Budget: ₦800,000-₦2,000,000/month
Platforms: All platforms (Facebook, Instagram, Google, TikTok, X)
Includes:
- Full-service multi-platform management
- Advanced conversion optimization
- Weekly strategy calls
- Comprehensive reporting with insights
- Creative refresh recommendations
- Dedicated account management
Best For: Established businesses with serious growth goals
Get StartedPayment Options: Bank transfer (Naira accounts) | Payment plans available
View Detailed Pricing BreakdownIs This Right for Your Nigerian Business?
SEM services work best for:
- E-commerce stores selling products online (fashion, electronics, cosmetics, food)
- Service businesses needing phone calls and inquiries (real estate, legal services, contractors, consultants)
- Local businesses in Lagos/Abuja wanting more foot traffic and customers
- Startups launching new products or services
- B2B companies selling to other Nigerian businesses
Not a Good Fit For:
- ×Businesses with profit margins under 30% (ads won't be profitable)
- ×Products/services Nigerians don't search for or want online
- ×Very limited budgets (under ₦50,000/month total)
Results from Nigerian Businesses
Real campaigns, real results for Nigerian clients:
TSI Edutech - 248 Followers in 5 Days
Rapid audience growth ahead of product launch. Targeted TikTok campaigns with manually selected creative assets achieving high post-campaign engagement.
TSI Edutech - 340+ Followers Multi-Platform
Multi-platform brand awareness campaign across Instagram, TikTok, and Facebook. Generated 7,000+ impressions with exceptional cost efficiency.
Common Questions from Nigerian Businesses
How much should I budget for Facebook ads in Nigeria?+
Minimum ₦100,000/month ad budget for meaningful results. Ideal starting budget: ₦200,000-₦500,000/month depending on your industry and goals. This is your actual ad spend paid to Facebook - separate from our management fee.
Do you accept Naira payments?+
Yes. All our fees are in Naira and we accept bank transfers to Nigerian accounts. No dollar conversions needed.
How quickly will I see results?+
Facebook and Instagram ads: 7-14 days for initial data, meaningful results in 30-45 days. Google Ads: 14-30 days for optimization. This isn't overnight magic - it's strategic customer acquisition.
Can you guarantee specific results or sales?+
No ethical ads specialist guarantees specific numbers because too many factors affect results (your pricing, product quality, website, competition). I guarantee professional management, transparent reporting, and continuous optimization.
Do you work with businesses outside Lagos?+
Yes. We serve clients across Nigeria - Lagos, Abuja, Port Harcourt, Ibadan, Kano, Enugu, anywhere. All communication via WhatsApp, Zoom, or phone.
What if the ads don't work?+
If after 60 days we're not seeing positive trends toward your goals, I'll recommend either changing strategy or pausing campaigns. I won't keep taking your money on underperforming campaigns.
How do I pay for the actual ads (Facebook, Google)?+
You create your own Facebook Business Manager and Google Ads account. You add your payment method (Naira debit card, dollar card, etc.). You pay Facebook and Google directly. I manage the campaigns with access you grant. This means you own your data and aren't locked in.
Ready to Get More Customers Online?
Stop watching competitors get customers through Facebook ads and Google ads while you struggle.
Online advertising works for Nigerian businesses - when managed properly with the right targeting, compelling ad creative, and continuous optimization.
As a Facebook ads manager and Google Ads specialist serving Nigerian businesses, I help you get more customers without the inflated agency fees. Professional management at 40-50% below typical Lagos agency pricing.
Book a free 30-minute consultation. We'll discuss your business, recommend the right platforms, and give you an honest assessment of what advertising could deliver.