TSI Edutech - Brand Awareness Campaign
This multi-platform brand awareness campaign for TSI edutech demonstrated exceptional cost efficiency, generating 340+ followers and 7,000+ impressions from TikTok alone with only ₦6,000 in ad spend. The campaign ran across Instagram, TikTok, and Facebook, with TikTok delivering the strongest performance metrics.
Campaign Results Videos
TSI Edutech TikTok Campaign Results
The Challenge
TSI edutech needed to build brand awareness and establish a social media presence across multiple platforms with a limited budget. The challenge was maximizing reach and follower growth while maintaining cost efficiency across Instagram, TikTok, and Facebook.
My Solution
I developed a targeted multi-platform strategy featuring: - Platform-specific creative assets optimized for each channel's algorithm - TikTok-focused campaigns leveraging the platform's high engagement rates - Instagram and Facebook campaigns for broader reach - Audience targeting focused on education-interested demographics - Daily monitoring and budget reallocation to top-performing platforms
Key Results & Metrics
Followers Gained
340+
From TikTok ads alone
Impressions
7,000+
TikTok reach
Total Ad Spend
₦6,000
Highly cost-efficient
Platforms
3 Channels
Instagram, TikTok, Facebook
Campaign Overview
The TSI edutech brand awareness campaign achieved remarkable cost efficiency, generating 340+ followers and 7,000+ impressions from TikTok ads with only ₦6,000 in total spend. This translates to approximately ₦18 per follower, significantly below industry benchmarks. The multi-platform approach across Instagram, TikTok, and Facebook established TSI's social media presence while the TikTok-focused strategy delivered exceptional performance metrics.
Key Highlights
Methodology & Approach
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