SEO, or Search Engine Optimization, is a digital marketing method that helps improve how visible a website is in search engine results. It is important for businesses because it helps bring in organic traffic, which can lead to more people knowing about the brand, engaging with it, and ultimately making purchases. A website that is well-optimized can show up higher in search results, making it easier for potential customers to find the business online.

1. Cost-Effective Marketing: Unlike paid ads, the traffic from SEO is free. This makes it a great strategy for small businesses that don’t have a lot of money to spend on marketing.

2. Increased Visibility: Local SEO strategies can help small businesses show up in local search results and on Google Maps, bringing in more customers and local inquiries.

3. Long-Term Results: Although SEO takes time to show big results, the benefits last a long time. Once a site ranks well, it can keep attracting visitors without the ongoing costs of ads.

SEO and paid advertising have different roles and can work well together. While paid ads can give quick visibility, SEO builds a lasting online presence that can bring in more quality leads over time. Many experts recommend that after a business sets up a strong SEO foundation, it might rely less on paid ads, with more significant results appearing over 6 to 12 months.

The time it takes to see results from SEO can vary based on several factors, like how competitive your industry is, the current state of your website, and the strategies used. Generally, you can expect to see noticeable improvements in about 3 to 6 months.

Yes, Muyiwa provides SEO services to businesses in different places, including the UK and Mauritius, with strategies designed to meet the unique needs of each market.